Mass Media has been playing an integral part in our day to day life. This whole world of Social media or Print media has comprised in itself every sector of our surrounding. The growth of Mass Communication can be seen with the parallel development of the media and the role it plays. A well established and well paid professional career lies ahead after the completion of this course and candidates also gets a chance of enhancing other sub areas of Mass communication as well.
Mass Communication majorly involves the managing and channelizing the information to a large number of people. Mass Communication has been considered as a pathway towards the dynamic career where the candidate will get a chance of exploring the fields of Journalism, Public Relations, Advertising etc. The exposure and the demand of the Mass Communication have not just been limited to the communication sector but also has widened itself to Government sector, Private companies, Non-Government sectors and other organizations.
Recent times have seen an enormous growth in the demand for this professional course. Individuals with a bent of creativity and dynamic personality are perfectly suited for this career opportunity. With growing demand, there are plenty of institutes offering Mass Communication with an equal opportunity of campus placements. For more of the details of this respective field go through the article containing information such as institutes, scopes and other relevant details related to Mass Communication.
Candidates aspiring for this field can go through the list of the opportunities that can be explored after the completion of this course. There is a number of fields that can be explored by the candidate after the completion of this professional course. The jobs demanding Mass Communication varies from Advertising to BroadCasting and Production to Media Planner. For the detailed career opportunities under every job go through the different fields demanding Mass communication from below:
Advertising: The area of work under this job varies from development and production of advertising campaigns to the broadcast distribution. Advertising comprises the work of print media, virtual media and the creativity behind the contents that are required to be published. If creativity and thinking outside of the box is your strongest tool, this is definitely the best career opportunity for you.
Event Manager: The growth of the event management companies has seen the rising demand for Mass Comm graduates on maintaining the Public Relations and the organizations of the events. Since the Event management companies need the management of the clients, a degree of Mass communication has seen a rising a rising demand. It is indeed an industry with good money and which is growing day by day.
Public Relations: The profile of this job mainly comprises the management of the relations with the respective clients of the company. The job profile includes being the face of the company where any form of achievements or any form of a crisis has to be managed by the public relations manager on behalf of the company. You can also work within an organization or work as a freelancer, representing various firms and clients.
Journalism: The most preferred career choice after the completion of the course is Journalism. This field offers a working opportunity for Radio, Television, Online Media Portals and various other media platforms. Journalism can be seen as working as a creative writer, bringing out opinions on the public platform or being in front of the camera. It definitely is fascinating once you find your way through it.
Broadcasting and Production: After Mass Communication one can also go for Broadcasting and Communication. There are a variety of jobs behind the camera which are performed by the Mass Communication graduate. Since the creativity is an important element, going for the art industry can also be a worth of the opportunity to be explored. Careers like Radio Jockey & Video jockey are also the options which can be explored by the Mass Communication Degree Holders.
Leading Institutes for pursuing Mass Communication:
There are institutes all over the country for the candidates desirous of pursuing mass Communication. Go through the list of the institutes from the table below and check their course detail:
Colleges to Pursue Mass Communication in India:
Xavier Institute of Communication, Mumbai
Indraprastha College For Women, New Delhi
BA (H.) Multi-Media and Mass Communication
Christ University, Bangalore
M Phil in Media Studies
Doctor of Philosophy in Media Studies
Symbiosis Center for Media and Communication, Pune
Courses offered in
Jamia Millia Islamia University, New Delhi
Postgraduate Diploma Programme
Indian Institute of Mass Communication, New Delhi, Odisha, Maharashtra, J&K, Mizoram
Post Graduate Diploma Programmes
Diploma Course in Development Journalism
Courses for Indian Information Services
Department of New Media and IT
Whistling Woods International, Mumbai
Apeejay Institute of Mass communication, Dwarka, New Delhi
Colleges to pursue Mass Communication Abroad:
|Saint Peter’s University, United States||Communication and Media culture |
|Johnson & Wales University- Providence, United States||Advertising & Marketing Communications |
|University of New England, England||Bachelor of Media and Communications with Honors|
How to Pursue Mass Communication:
- Candidates planning for pursuing Mass Communication can take an admission to BA Journalism/Mass communication for 3 Years after clearing 12th standard exam from any stream and then can proceed for pursuing Masters in Mass Communication/Journalism for 1-2 Years.
- One can also pursue Bachelors from any stream after clearing the class 12th exam. After Graduation, candidates can go for Diploma/Masters in Mass Communication/ Journalism for 1-2 Years.
- After completing the course one can take up the role of journalists, writers, editors, public relations among others.
- The work profile of a Mass communication Graduate also involves writing on various online portals for spreading awareness regarding various issues among the masses.
- Should have the capability of managing and forming relations as the public relations is also an integral part of this work profile.
- Requires being up to date with the latest events and happenings.
- The element of creativity should always be involved as it is the major component of the job they will be assigned to.
The individual should be presentable and communicable as you may have to represent the firm or an organization. An impactful personality is always desirable in this profession.